Multiple DatesThu, Oct 01Online WorkshopA Career Positioning Workshop for Ambitious Women Stop relying on hard work alone. Learn how to make your experience, impact, and professional value easier for the right people to see, understand, and act on.
You’ve Built the Experience. Why Isn’t Your Career Reflecting It?
You’ve worked hard.
You’ve taken on more.
You’ve built skills, experience, and credibility.
And yet, your title, compensation, visibility, or opportunities may not reflect the value you know you bring.
Maybe you’re:
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Performing above your title
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Ready for a promotion but unsure how to position yourself for it
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Underpaid for the level of value you create
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Considering a career pivot
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Struggling to explain what makes you different
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Tired of waiting for someone else to recognize your potential
If you’ve ever thought:
“I know I’m capable of more. Why isn’t my career reflecting it?”
This workshop was built for you.
Being Qualified Isn’t the Same as Being Positioned.
One of the biggest lessons I’ve learned from working on the other side of the hiring table is that strong performance does not automatically create strong career positioning.
You can be talented.
Experienced.
Dependable.
Even exceptional at what you do.
And still be overlooked if the people influencing opportunities don’t clearly understand:
What you do well.
What impact you create.
What makes you different.
What you’re ready for next.
That gap is what we call:
THE POSITIONING GAP™
The space between the value you actually create and the value decision-makers perceive.
This workshop will help you begin closing it.
What You'll Learn
During this 60-minute career positioning workshop, you’ll learn how to:
Understand Why High Performers Get Overlooked
Learn why doing great work isn’t always enough to create advancement and what positioning changes.
Identify Your Career Capital™
Uncover the skills, accomplishments, expertise, relationships, reputation, and judgment you’ve already built.
Recognize Your Positioning Gap™
Identify where your professional value may be getting lost between what you actually contribute and what others understand.
Communicate Your Value More Clearly
Learn how to shift from simply describing responsibilities to communicating impact, differentiation, and relevance.
Increase Your Career Visibility
Understand how to make your value easier for recruiters, leaders, hiring managers, and other decision-makers to recognize.
Build AI + Human Career Leverage
Learn how to combine technology with the human capabilities that make experience increasingly valuable judgment, leadership, communication, adaptability, relationships, and strategic thinking.
Create Your 90-Day Positioning Strategy
Leave with clear next steps for becoming more intentional about your visibility, opportunities, compensation, or advancement.
The HCL Career Positioning Framework™
Inside the workshop, you’ll be introduced to the Her Career Lab approach:
DISCOVER
Uncover the Career Capital™ you’ve already built.
DEFINE
Clarify where you’re going and what you want to be known for.
DIFFERENTIATE
Understand what makes your experience and value distinctive.
DEMONSTRATE
Make your accomplishments, impact, and expertise easier to see.
DEPLOY
Turn your positioning into opportunity, compensation, advancement, or career mobility.
DISCOVER → DEFINE → DIFFERENTIATE → DEMONSTRATE → DEPLOY
You'll Receive:
Career Positioning Starter Workbook
This isn’t a workshop you simply watch.
You’ll work through the concepts as we go using your Career Positioning Starter Workbook, a guided companion designed to help you begin turning what you learn into your own career positioning strategy.
Inside, you’ll begin identifying your:
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Career Capital™
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strongest accomplishments
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professional strengths
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biggest visibility opportunities
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Career Positioning Profile
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AI + Human Advantage
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first 90-day positioning priorities
So you leave with more than notes. You leave with the beginning of your own career positioning strategy.
Who this workshop is for...
This workshop is for the ambitious, experienced woman who knows she is capable of more but isn’t seeing that value fully reflected in her career.
It may be right for you if:
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You’ve outgrown your current role.
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You’re doing more than your title reflects.
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You’re ready for leadership or greater responsibility.
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Your compensation hasn’t kept pace with your value.
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You’re considering a career pivot.
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You struggle to talk about your accomplishments without feeling like you’re bragging.
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You have strong experience but aren’t sure how to position it for what comes next.
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You don’t need to start over.
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You need to understand what you’ve already built and how to position it strategically.
Meet Michelle
Founder, Her Career Lab
After years on the other side of the hiring table, I kept seeing the same thing:Highly capable professionals often struggled to explain what made them valuable.
They knew how to work hard and deliver, but not always how to communicate their impact, differentiate their experience, or position themselves for what came next.
That’s why I created Her Career Lab, to help women recognize the value they’ve already built and make it easier for the right people to see.
THIS IS NOT ANOTHER “FIX YOUR RÉSUMÉ” WEBINAR.
We will talk about résumés.
We’ll talk about LinkedIn.
We’ll talk about interviews, visibility, compensation, AI, and advancement.
But those are tools.
The deeper work is learning how to answer:
What value have I actually built?
Why does it matter?
What makes me different?
How should I communicate it?
And how do I use it strategically to move forward?
That’s career positioning.
FAQ
What if I’m not actively job searching?
You don’t need to be. Career positioning matters before you need a new job. The workshop can help you think more strategically about promotions, compensation, visibility, leadership, and future opportunities.
What if I’m considering a career change?
Yes. You’ll learn how to think about your existing experience as Career Capital™ and begin identifying how that value can translate into a new direction.
Is this just a résumé workshop?
No. Your résumé is one tool within a much larger career positioning strategy. We’ll focus on how your experience, impact, visibility, professional story, and career direction work together.
What if I don’t know exactly what I want next?
That’s okay. You do not need your entire career figured out before attending. The workshop will help you begin identifying where your greatest positioning opportunity exists.
Will we talk about AI?
Yes however, this is not an AI-tools class. You’ll learn how to think about AI strategically alongside the judgment, expertise, communication, leadership, relationships, and adaptability that make your professional experience valuable.
